Thessaloniki waterfront is a landmark location, which comprises an extensive ecosystem of economic, environmental, social and cultural elements, forming an integral part of the city’s identity and contributing substantially to the city’s development. Based on the findings of the city’s Resilience Strategy, and recognizing the potential economic, social and environmental benefits of redeveloping Thessaloniki Waterfront and its adjacent neighborhoods, the Municipality of Thessaloniki initiated efforts to transform the waterfront area, in order to be enjoyable for both citizens and visitors, as well as a gateway to other parts of the city. As part of these efforts, the City, with the support of the World Bank Group and the Deloitte team, designed a Framework Plan for the redevelopment of the waterfront. The city’s vision was to increase accessibility, improve amenities and create a distinctive destination that attracts more locals, regional visitors and international tourists. The redevelopment strategy was built upon existing infrastructure, cultural heritage and other tourism assets in the area, which draw many international and local visitors. The proposal aims to improve the continuity and quality of pedestrian access and increase the number and quality amenities along the length of the waterfront and catalyze redevelopment of various vacant and/or underutilized sites in this area. This project will be used to illustrate how social, fiscal and economic outcomes can be maximized through coordinating land use planning and prioritization of public investments.